Date: 2019-2020
Client: Digital Legal Exchange (through contract with Impact Marketing + Communications)
Work: Branding, website design, social media graphics, and other digital collateral

 

Digital Legal Exchange is a global institute of leading thinkers and doers from academia, business, government, technology and law, committed to accelerating digital transformation. Their non-profit community shares practical and applied learnings to inspire general counsel and their teams to become digital leaders in their businesses to drive commercial value.

Through our conversations with Digital Legal Exchange, several keywords came to the fore as we explored what it meant for them to be on the bleeding edge of next-gen legal collaboration. These keywords were:

  • high-tech
  • futurist
  • abstract
  • convergence
  • global
  • transformative

Our team collaborated on an exciting visual direction for their brand — this culminated in a series of exploratory brand stylescapes, a redesign of their logo, and a buildout of their new website as well as a series of social media graphics to tie it all together for their online presence.

Check out their ongoing digital presence at dlex.org/.

 

LegalXchange: Stylescape

Stylescape; click to embiggen

DLEX logo

Logo redesign

 

DLEX home

DLEX home 2

DLEX home 3

DLEX home 4

 

DLEX cheers