Here are a few logo designs that either didn’t make it past the initial design phase or were personal branding exercises.

dclotto

My old firm was actually approached to do the DC lottery logo. I’m kind of glad we didn’t get end up getting the work, because eh, but I did like this concept.

reachlogo

 

verdure-logo

Personal project. Verdure is a fictional boutique florist specializing in highly exotic, excruciatingly rare, and often deadly plants.

Alternate Verdure lettermark. This would be foil embossed on velvety black cardstock vase tags, hung with a prickly rope string. Perhaps spray-paint stenciled on the shop’s front door with the drips left intact, or fashioned into an enormous interior wall frame to hold a cascade of magenta Epiphyllum.