Client: Melanoma Research Alliance
Work: Annual Report design
I don’t need to tell you; 2020 was a challenging year for all of us.
Despite the tumultuous year, Melanoma Research Alliance stepped up their game — they continued to share lessons learned, collaborate with partners across industries, engage patients and advocates, and bring people together to discuss and advance scientific breakthroughs in the fight against melanoma. They funded investigators who are tackling some of the most vexing issues facing patients right now, such as rare subtypes and treatment-resistant disease; as well as innovations, including therapeutic vaccines and microbiome diversity in immunotherapy response.
When we discussed the design of their 2020 annual report, we wanted to focus on the phrase that motivated them most when things felt bleak — Challenge Accepted. It hit home because it describes best what matters most; to keep going, to keep pushing, to find a cure and to help those struggling with melanoma on top of everything else going on right now.
I strove to communicate this with a passionate, energizing design scheme and to highlight the real people behind this groundbreaking, lifesaving work.