Date: 2017 – present
Client: US Department of Energy
Work: Branding, newsletter design and content strategy
STEM Rising is an initiative from the Department of Energy to inspire, educate, and spark an upwards trajectory to lifelong success in STEM through sharing the Department’s programs, resources, competitions, events, internship opportunities and more.
In addition to creating the brand identity, I took the lead in the redesign and content strategy of the STEM Rising newsletter, resulting in a 79% increase in open rate that remains steady month after month.